SmartShades are the next big thing in the smart home industry. They offer a high-tech solution to window treatments for those who want privacy and energy efficiency without sacrificing their view out of their windows.
We know this to be true for 3 main reasons:
- Market data points to a growing industry
- Market research reveals an underserved market segment
- Technological advancements make it easier than ever to get SmartShades
Curious to learn more?
Keep on reading to find out more about these 3 key factors and exactly why SmartShades are the next big thing in the smart home industry.
It’s All In The Data
The #1 reason why we know that SmartShades will be the next big thing in the smart home industry is simple: the data specifically tells us that.
In total, the global Smart Home industry totaled $158 billion in 2018 and is expected to grow to $262.6 billion by 2025. Within that, the smart shade market totaled $162 million in 2019 but is projected to grow to nearly $1.5 billion by 2024.
What this means is that the smart shade segment of the smart home industry is actually still in its infancy with massive growth potential.
In addition to this, a closer look at the actual market segment show that, although there have been several breakthrough companies and products inside of the smart home industry, smart shading is still largely untapped and ripe for growth.
Underserved Market Segment
Over the last decade or so, numerous smart home startups have raised significant capital in their Series A phase, from Nest to August to Ring. During their financing rounds, these companies’ valuations were projected anywhere from the tens of millions to the billions.
Beyond Series A rounds, the market has seen some really phenomenal exits as the smart home industry has matured from giant tech companies making acquisitions.
- Assay Abloy acquired August Lock
- Google acquired DropCam for $550 million and Nest for a whopping $3.2 billion
- Amazon has acquired Blink for $90 million and Ring for $1.2 billion
However, you may have noticed that so far, most significant exits have focused on smart locks, smart thermostats, and various smart security products and devices.
A smart shade company has yet to have mass-market appeal and success, making the smart shade market segment massively underserved and most likely to have its time in the sun in the smart home industry.
And that’s not all… when paired with the right advancements in technology to make mass adoption even easier, the next big thing in smart home becomes even clearer.
It’s Never Been Easier To Get Started
Due to the stranglehold that traditional motorized blind companies like Somfy and Lutron have had on the smart shading market, there are some common myths and misconceptions regarding smart blinds and shades, including:
- A belief that motorized blinds are expensive
- A belief that you are required to throw out and replace your perfectly good window shades to have automation
- A belief that, quite simply, motorized blinds are a luxury product that is reserved for the top 1%
And that was true, of course, until we at RYSE decided to enter the market with our revolutionary take on smart shades.
Our take stemmed from a simple place: what if motorized blinds were just an upgrade to the blinds that home and building owners already had installed?
When you think about it, for products that are supposed to make your life simpler, it really does feel like getting smart home products installed and ready for your home can be anything but simple – especially when it comes to smart shades.
Thankfully, due to recent technological advancements, there are now retrofit smart home products, like our RYSE SmartShade, that make your life a lot easier.
…what is a retrofit product you ask?
Retrofitting simply means adding new features to older products, appliances, and other devices without having to replace them.
To put it simply, products like RYSE SmartShade allow you to transform the window shades you already have set up into powerful and automated smart shades, smashing the barrier to entry and making it easier for everyone and anyone to get smart blinds set up in their homes, office buildings or commercial settings.
How Will RYSE Be The Next Big Thing In Smart Home?
AXIS Gear and RYSE SmartShade are just the humble beginnings as we work towards our vision of having smart shades in every home and building.
Currently, the RYSE SmartShade is designed to work with any shades with a looped beaded chain. As mentioned earlier in this article, these are generally roller shades and roman shades. Though our second generation is functional, beautiful, and will transform millions of existing shades, we’re not content stopping here.
Our ethos is to continue to innovate and disrupt the smart home industry with forward-thinking products that will make life at home, the office, and hotels comfortable. Each of these different spaces has different types, styles, and sizes of window coverings.
For the next few years, we intend to continue to develop multiple iterations of the RYSE SmartShade so it can adapt to multiple shade, blind, and curtain types.
Our vision is to OWN the “Smart Shades” space. And to do this, we need to develop a product for every type of window covering out there.
We want RYSE to be synonymous with smart shades — just like what Nest is to the thermostat, Ring is to the doorbell, or Dyson is to the vacuum, we want consumers to think of RYSE when they think of smart shades!
My team and I are committed to our vision and have tons of ideas to help us realize it in the near future.
Investors, join our movement and get involved by investing in RYSE today:
